Editorial Design 

A double page spread based on the rather taboo subject of Domestic Violence; this was based on the premise that make-up is often used to cover up signs domestic violence and hence the visual metaphor of blood pouring out from a bottle of nail polish was used as a visual metaphor. 

Poster Design and Branding 

This is a poster created to promote and eco friendly music festival. The brand 'one' was developed to promote a healthy active living and to get people away from the confines of the television screen. An open face (Opificio Neue) was chosen to create the idea of openness and was put through a number of processes to create a organic and natural texture which worked alongside the brand ideals and the goal of the campaign. 

I strive to create memorable and eye-catching identities; my personal logo is a labour of love and has been developed and refined over the past number of years and serves here as an example of branding. Brand identity has always been important as it helps people to understand what type of service you may provide or brand ideals. it is key to customer loyalty and also in recruiting new customers.